Author: Jessica Whitlock

Energetic idea-generator and big thinker, proud to be a part of an amazing team of creative and hard working people. As Director of Marketing for BLDD Architects, Jessica manages the brand, image and marketing/communications efforts for the firm. With skills including branding, graphic design, trade show management, presentation development, client care, public relations, public speaking, and community engagement, her passion lies in making a positive impact by changing perceptions through design and communication.

Planning for the polls: insights for successfully navigating a bond referendum

Is your school district PLANNING FOR THE POLLS? School bond referendums provide the dollars that districts need for facilities that support their educational objectives. Passing a school bond referendum is challenging at any time. However, with potential budget deficits looming because of the Covid-19 pandemic, it could become much more difficult. Our recent cover story in American School and University Magazine gives insights for successfully navigating a bond referendum.

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Labor of Love

Every year for the last 17 years, CASA has raffled off two playhouses through their "Casas for CASA" fundraiser. After last year's raffle, I saw a great opportunity and offered the design talents of BLDD Architects to now-retired CASA Executive Director Steve Miller, hoping we could help take the fundraising to a new level. He and Julia Livingston (incoming Executive Director) gladly accepted our offer, and so the excitement (and work) began!

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Can design make it easier to find God?

Imagine visiting a new city and trying to find anything without the help of Google Maps. Would you feel frustrated? Lost? Wondering how people ever found their way before 2005?! That’s pretty much how church newcomers feel on Sunday mornings. Visitors often arrive at a new church nervous, uncomfortable and a bit lost. They have... Continue Reading →

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Branding isn’t just for big business

When you think of branding, what comes to mind?  Apple, Target, Pepsi, Volkswagen, McDonald's, Oprah??  The retail/B2C world is filled with great examples. These B2C giants have been at it for a long time, and there's lots to be learned.  Most of all, that branding isn't just for big business anymore.  Due to an increase... Continue Reading →

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‘Making a difference’ gets personal

Last week, we posted about the many talented people of BLDD who created artwork to make a difference in the fight against Alzheimer's. This week, I wanted to share a personal story behind the artwork that I contributed to the effort, in honor of two very special people.... my maternal grandfather and paternal grandmother. Alzheimer's... Continue Reading →

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Making a Difference

Alzheimer’s affects both its victims and those who love them. This disease hit close to home at BLDD when one of our own, Mike Cardinal, was diagnosed with early onset dementia at the young age of 56.  Mike was a principal in our firm, but so much more than that.  He was one of the... Continue Reading →

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